Q. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Advertising is a prominent feature of modern business operations. One can encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet, or even simply while walking down the street, as advertisement has a stimulating influence on puchasing behaviour of the customer. Thanks to the technological advancement, the power of advertising will gain more power on people’s preference. Therefore, I believe that the advancement will easily distort the authentic need for the goods in society.

First of all, there is no doubt that there is no better tools than advertisement to alter human being’s perception or preference. Furthermore, many companies stratigically invested huge amount of money to advertising section to improve their product sales and utimately want to maxmize their profit, which largely contribute to the development of advancement’s technology. For example, one of my friends who constantly watched TV program depicting favorably the Lotte chocolate always bought the product. Sometimes he unconsciously bought the chocolate after watching the TV program. I believe the program’s content actually stimulate his desire to consume the chocolate.

Secondly,

Majority of adverts use appealing images and persuasive words as a code to convince individual’s perception about the product and one of the ways is to use popularity’s image to

people seem to be constantly exposed to the advertisement regardless of whether they recognize or not. In other words, it is inconceivable that we are totally free from the influence of advertising. For example, Internet is very obvious case for this. If you visit any websites on the Internet, you will probably see the banner in any website since the banner is their main income.

The speaker believe that rules and incentives, which are believed the most effective tools to are the biggest deterrence in fulfilling people’s moral willingness. do you agreee his idea and if so, can you share your experience with regard to those values or if not,